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How To Cash In On Video Squeeze Page Profits: An Excellent Way To Get Clients
Increasingly more people are searching the net looking for video. In 2008, just over 50% of searchers on Google were looking, specifically, for videos. Thus as a web marketer, what does that mean for you? It means that you need to be harnessing the power of video on your sites. How? On a squeeze page. A video squeeze page profits you in numerous ways.
There're a ton of ways to use video marketing. You could make training videos, demo videos, or promotional videos for directories similar to YouTube. But using video on your squeeze page is what turns a random visitor to your site into a hot lead - a potential client. And video converts between 7 and 10 times higher than just plain text.
So where do you start?
Firstly, keep your overall aim in mind. You want the person who sees this video to opt-in to your mailing list, so they have to watch it and come away wanting to sign up for your newsletter, or for the info you're offering them on your list.
This means that you require to write a script that is targeted to your perfect customer. Do you know who they are? Better discover! Know what they want, what they need, and what's keeping them up at night. Start out by identifying who they're right off the bat in your video. The best approach to do this is in the form of a question. Asking a question that your best customer is likely to have is a great way for them to see, at once, if they are interested in what you are offering.
Identify several problems or challenges that they are likely to have, and that the product or service you're offering solves. After you have done this for a few paragraphs, tell them what's in it for them if they subscribe. What will they get? Why will it help them?
Lastly, you need a call to action. You can't get any video squeeze page profits unless you tell people what the next step is! Tell them just what you desire them to do - enter their name, email address and whatever other info you are collecting, and then click the submit button. Tell them that after they do that, they will have access to your content, or receive your email report, or be added to your newsletter list.
While most of the people record this as a voiceover or record themselves just saying into the camera, you can use graphics and text, along with royalty-free music, in your videos. It's more efficient, however, if your visitors see you 'in person' - this permits them to make a connection between you and what you are offering, and will help them feel like they know you.
You don't require your video to be too long. For the most excellent video squeeze page profits, keep it simple and concise - under five minutes, and even shorter than that if you can! Two minutes is most probably tops for most video squeeze pages.
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