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The Distinction Between Answering Machine Messages And Radio On Hold
Most companies used to have recurring messages or nothing at all while callers were on hold, but the trend is currently towards radio and advertising on hold by messages and customized music. Radio on-hold is beneficial in that the company does not have to spend money on professional voice talents, script writers, and also production facilities and in that radio is interesting and keeps callers glued, but on hold advertising has far more benefits.
With on-hold advertising through messages or customized music, you do not need to worry about copyright problems. Note that radio stations are allowed to broadcast, but re-broadcasting is illegal and it could fetch around a $1,500 fine. On hold advertising marketing is advantageous rather than radio on-hold in that playing on hold music from the radio signifies that the music is susceptible to cracking music or static while this is not an issue with on-hold messages. The cracking music and static is hard for the ears and this will be detrimental to your company's image. The ads that come between music are also aggravating and they could cause the caller to drop the line.
Advertising on hold is beneficial in that there is no risk of playing your competitor's ads. When you are playing music from a local radio, chances are that there will be ads from your local rivals. With answering machine messages, you get to pick the type of music to play. This is vital because music with a slow tempo will lower the wait time. You also get to control the tone of voice that is used. The tone used will go a long way in promoting your course.
On hold advertising ensures that you choose content that will add value to your promotion campaign. The content could be cross promoting all the products/services that you provide, enhance your own, your company's, and your brand's figure, promoting your site and any of its special features, encouraging the callers to act such as to visit your website, and to inquire, or to make a purchase. On hold marketing through messages or customized music is also advantageous in that you will be able to pass your specialties and strengths across and to provide such information as the awards you have won, your accreditation with such bodies as the Better Business Bureau and the relevant government and industry regulatory bodies, and membership to professional bodies. This will go a long way in increasing your credibility. The on hold advertising message could say thanks to the callers for holding and assure them that they will be entertained as soon as possible thereby, reducing the call abandonment rate.
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